What is the application process for charities?

What we're looking for

Got a great idea on how an app can make a difference - apply here

We want charities who want to tap into the exciting and ever-evolving phenomenon of smartphone apps. These charities need to complete and submit an application form detailing the objective of the smartphone app they intend to build, and how it would bring value to the communities that they support.

Shortlist of charities

The Vodafone Foundation will shortlist these entries, and ultimately select up to seven charities to attend the Vodafone Foundation App Aid Event. A further three will be shortlisted through a social media campaign. (See terms and conditions.)

Charity team members

The ten selected charities will need to provide three team members to represent their charity at the Event. They will then become part of an App Aid team and their role will be to provide details to the app developers of how a smartphone app will add value to their community. You don't need to be technically minded, you just need to have clear ideas of how your dream smartphone app will support your chosen charity.

App Aid - North Sydney 20 to 22 September, 2012

App launch strategy

 

In addition, the charity will also need to create a detailed plan of how they would launch and advertise their smartphone app if their prototype was successful.

 

Entry deadline

 

All you need to do is read and accept the Vodafone Foundation App Aid terms and conditions, and submit your application form before 5pm EST on 22 August, 2012.

 

What support can my charity receive?

Donations will be made to two successful charities chosen at the Event. This comprises a $30,000 donation to the charity associated with the smartphone app prototype chosen in first place and a $10,000 donation to the charity whose smartphone app prototype is chosen in second place, to support them in bringing their smartphone app to the market. Once the app has been built, Vodafone will assist by promoting the smartphone app to the Australian public via its marketing channels.

Read App Aid's terms and conditions - click here

Prizes from Vodafone

Vodafone will be awarding prizes to the app developers associated with the two successful smartphone app prototypes chosen by the judging panel.

Important considerations

What are the judges looking for? show

Our judges are looking for the following criteria from the successful app prototype:

 

  • That it can add value to the charity and community it supports
  • A highly engaging and innovative smartphone app that encourages regular, repeat use by its users - demonstrating features that make people want to keep coming back
  • The smartphone app is not replicated anywhere in the current smartphone app environment
  • Clever user interface design taking mobile device features into account, such as shaking, waving, gestures, or voice activation
  • An exciting and unique marketing plan that details how this smartphone app will be advertised over a six-month period to the wider Australian public
What do I need to bring? show

Your three charity team members will need to bring:

  • Any logos or creative branding from the charity that would be used in the marketing presentation
  • Laptops to create your presentation slides
  • Any personal comforts that will assist you during this event

You will be provided with the following:

  • Internet connection
  • Electricity to power your laptops/computers, charge your phones, tablets, etc
  • Hot and cold food and beverages (non alcoholic) for the duration of the event
  • Whiteboard/flip charts and pens for brainstorming
  • Handsets for testing and demo purposes depending on your app’s platform
  • Experts in marketing, design and technical skills will be walking the floor during the event, whom you can call upon for assistance as required

If you have any questions in regards to the App Aid Event please email us at vodafone.foundation@vodafone.com.au