VodafoneAustralia
Industry Development Plan
For a summary of Vodafone's Industry Development Plan Annual Report for 2004-2005, please click here.
For a summary of Vodafone's Industry Development Plan 2005-2006, please click here.
Origins inAustralia
Vodafone won the nation's third mobile licence in 1992 and began actively marketing its digital mobile service in 1993.
Senior executive
Russell Hewitt, CEO, Vodafone Australia.
Customer base
More than 3 million customers as at 30 March 2005
Employees
Over 1,400 permanent employees
Network coverage
Vodafone's Globalstar integrated satellite/digital service covers 100 per cent of the Australian continent and up to 200 nautical miles from the mainland. Vodafone's GSM digital mobile service covers 93 per cent of the population.
Network investment
More than A$2.7 billion
Network
Ericsson
Vodafone Asia Pacific
Vodafone Asia Pacific provides wireless telecommunications and information services to more than 19.152 million customers in Japan, Australia, New Zealand, and Fiji.
Distribution outlets
There are currently 170 Vodafone branded stores in Australia and almost 16,000 retail points of presence. These include authorised service dealers, petrol and convenience stores, selected newsagencies and retailers including Harvey Norman, Tandy/Dick Smith Electronics, Kmart, Woolworths, Video Ezy and Priceline.
Mobile phone penetration in Australia is at 90.1 per cent and mobile phones now far outnumber fixed lines. The Australian market is extremely competitive, with strong growth in pre-paid services - as at June 2005, 47% of mobile users were pre-paid. This is estimated to grow to 54.4% by 2008. Customers are increasingly seeking multimedia services such as picture and video messaging, 3D games and polyphonic ringtones, with a corresponding increase in demand for compatible handsets. In addition, the new wave of data services is blurring the lines between telecom and IT. In short, mobile is changing the way people communicate every day and Vodafone is at the front of this revolution. Vodafone Australia is breaking new ground to deliver freedom to their customers. They are doing this through innovative new products and services such as Vodafone live!, 123 and wireless business solutions such as Vodafone Mobile Broadband. By leveraging the company's global scale, scope and expertise, Vodafone Australia benefits from working with the world's best networks and suppliers to develop a wide range of mobile products, services and applications.
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