As mobile advertising becomes a part of everyday life, we’re aware of the need to protect our customers from unwanted and inappropriate advertising. That’s why in January 2008, we became the first operator in Australia to launch a Mobile Advertising Charter (the Charter).
We have developed an accreditation program and accompanying guidelines that sets out detailed standards and an operating framework for our managed partners. The guidelines address issues such as customer consent, subscription services and unsubscribing, advertising, price information, spend alerts, chat, complaints handling, spam and content standards.
Vodafone does not send spam to customers. Customers may opt in to receive marketing messages from Vodafone or from responsible third parties. To tackle SMS spam, we monitor unusual traffic patterns and apply commercial and technical policies to discourage spam being sent to our customers. Our Group anti-spam policy ensures customers can also report spam to their local Vodafone operating company.