About Mobile Advertising

Traditional mediums such as bill board advertising are no longer providing the vibrancy, excitement and diversity that the consumer is looking for.

Furthermore, today's Marketing Manager is looking for a tool that will help delivery campaign results, whatever the objective.

Mobile Advertising from Vodafone, really is making the most of now. 

However, don't hear it from just us, look at the statistics.

• 54% of Mobile Phone Users actively agree to opt-in to receive advertising from Japan.
  
  
• 44% of users, then click on ads they have seen on their phone.
  
  
• Research in the UK concluded that in the UK this year (May, 2007), 1,500 were surveyed and asked:
  

 1. Would they want to receive generic advertising on their phone = 68% said no, but then change the question to:

 1a; Would you want to receive an ad that was linked and relevant to you = 71% said yes. It gets even better with:

 2. If the ad involved an incentive would you be interested to receive it = 76% said yes.

• 9.5% of all British Interactive Advertising (DVD, All Online, Phone, etc) is Mobile Advertising.
  
  
• Another research company in the UK also surveyed a group of consumers, concluding that:
  
  
• 64% of the population would use mobile advertising if a friend liked it and that if it involved a coupon or another form of incentive 72% would forward the ad onto a friend, typically 2-6 friends! 
  
  
• Therefore the target audience will have more than quadrupled.