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If you ask Bonnie Davis, founder and CEO of Dylan Kain, she’ll tell you that a handbag is so much more than a bag. A good bag acts as an extension of its owner’s personality and says something about how they want to feel in the world.
Founded in 2012, Dylan Kain is a regional e-commerce business producing leather goods and fine jewellery. The brand was initially situated in Melbourne – a location that offered access to fashion outlets and promotional opportunities – both a must-have for up-and-coming designer brands. Today, Dylan Kain operates from a custom-built studio and warehouse space on the northern NSW coast.
The pieces Dylan Kain delivers speak to this idea of personality, with premium materials like Italian leather, silver and gold jewellery, and understated beauty. Nothing overt or brazen. Instead, the designs offer quiet confidence that lets the craftsmanship and the quality of the materials do the talking.
That understated design philosophy has found fans well beyond its home turf, with Kaia Gerber and Kendall Jenner both wearing Dylan Kain pieces. For a brand that’s based in regional NSW, it’s proof that its designs speak to audiences across the world.
Bonnie says they made the decision to move from Melbourne to a more regional area because they wanted to start a family.
For Bonnie, this was a deliberate, calculated move. Basing the business in a regional location gave it the room it needed to grow and evolve on its own terms while also adding flexibility to how Bonnie runs day-to-day operations. The move gave both Bonnie and her business room to grow, with purpose-built studio and warehouse creating the space to build a brand that reflects everything Dylan Kain stands for.
Much of that brand experience now lives online, through social media, email and e-commerce experiences that reflect the same attention to detail found in every piece.
Best of all, the online nature of the business means that Bonnie can stay on top of operations wherever she happens to be.
For Bonnie, flexibility isn’t about making her way of working to fit the business. It’s the reverse. It’s about building a business that works for her and supports how she wants to live her life. With Dylan Kain, this includes staying up to date on business operations, communicating with wholesale partners, and staying in touch with the team throughout the working day.
Running an online-first business from regional NSW means staying connected to customers, wholesale partners and her team wherever the day takes her. Bonnie says Vodafone has supported that flexibility since the early days of Dylan Kain, helping her stay in touch while balancing business growth with family life.
Watch the video to hear Bonnie Davis share how Dylan Kain brings its personality-led approach to design to customers around the world from its regional NSW base.
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