Vodafone announces biggest ever plan shake-up

Unlimited standard national calls and texts in all Vodafone’s new plans*, plus two industry first bill shock initiatives.

Vodafone today announced its biggest ever plan shake-up, vowing to deliver more worry-free products so Australians can use their phones the way they want to.

“We know the fear of bill shock is holding many Australians back from using their smartphones with confidence,” said Vodafone’s Chief Marketing Officer, Loo Fun Chee.

“When our customers make a call, whether here or overseas, or stream a song, we want them to do this without worrying about receiving a big bill.

“Bill shock continues to be a nightmare for some Australian consumers. While we’re already confronting the issue head-on with some market leading solutions, today we’re stepping up our campaign.”

A simple promise: Unlimited standard national calls and text in all Vodafone’s new plans*

From today, all Vodafone’s new business and consumer prepaid and postpaid voice plans will include unlimited standard national calls and texts.

Unlimited standard national calls and texts are a change from ‘talk value’ inclusions which were introduced more than two decades ago.

“The telco industry has long been criticised for its complicated products, some of which were introduced before the new millennium,” said Ms Chee.

“Including unlimited standard national calls and texts in all of our new plans makes calling or texting as simple as it should be.”

Two new bill shock ‘busting’ initiatives

As mobile devices continue to grow in popularity, and data usage dramatically increases, Vodafone has introduced two Australian-first initiatives designed to help customers avoid bill surprises.

“We are looking at every aspect of the customer lifecycle, including every day usage, to see how we can help build usage awareness and confidence to minimise bill shock,” said Ms Chee.

“Data Workout, automated data overage and spend alerts have been very effective in building awareness of data usage and helping to prevent bill shock, but as our usage continues to evolve, so should the safeguards protecting customers.”

Data Control

Data Control is a new self-service feature for customers who are sharing inclusions. It gives the primary user the ability to turn data ‘on and off’ on their smartphone via the MyVodafone app if someone is using more than their fair share of data.

“Customers have welcomed shared plans, but many customers, especially parents, have asked for a better way to avoid additional costs from excess data use,” said Ms Chee.

“This has been the missing link for shared-style plans.”

Ms Chee said the company received many calls every month from customers wanting data turned off on secondary accounts.

“Data Control gives customers more certainty of their mobile phone bills to help avoid surprises,” she said.

The feature will be available by the end of the month to all primary shared customers and can be accessed via the MyVodafone app.

Automated overage for international calls

To give customers greater peace of mind when calling overseas, Vodafone has introduced automated overage for standard international calls to selected countries, charged at a flat rate of $6 for 60 minutes.

Working in the same way as automated overage for data, customers who exceed their international call inclusions will be automatically topped up with another 60 minutes of standard international calls inclusions to selected countries, charged at a flat rate of $6.

“With more than a quarter of Australians born overseas, we know this initiative will make a huge difference,” said Ms Chee.

Vodafone, famous for data and international calls

Vodafone has bumped up data inclusions across many plans.

For example, Vodafone’s $100 Red plan now offers 10GB of data for use in Australia (was 6GB).

“Vodafone customers love data and our network built for streaming. We’ve seen their usage double over the last 12 months,” said Ms Chee.

“Our new plans prove that you don’t have to spend big to get the data you need.”

As well as sweeping increases to data allowances, Vodafone has also upped the ante on value for standard international calls to selected countries, with SIM Only plans $50 and above, now including unlimited standard international calls to 10 select destinations: China, Hong Kong, India, Malaysia, New Zealand, Singapore, South Korea, Thailand, UK, and USA.

“We are thrilled to offer our customers’ unlimited international calls to popular destinations. This is another example of how we’re simplifying things so customers can use their phones the way they want to,” said Ms Chee.

Vodafone’s highly praised products keep getting better

“Across the board, we’re giving our customers great value. Plenty of calls and texts in Australia or overseas, plenty of data, and affordable access to premium benefits such as roaming for $5 extra-a-day in selected countries and entertainment content.

“And instead of steering people towards plans with inclusions they don’t really need, we’ve redesigned our plans to give customers greater control to choose the inclusions they want.

Starting at $30, Vodafone customers connecting to the $30 Prepaid Combo will now receive unlimited standard calls and TXT, plus 1.5GB of data. For $10 more, customers will receive 3GB of data. If customers want unlimited standard international calls, the company is offering unlimited international calls to 10 destinations for products $50 and above.

Ms Chee also said the company’s award-winning Red plans now start at $40.

“Our most popular range of plans now starts at $40. This step change is about giving customers a great foundation to build on, to ensure their plans move the way they want to,” she said.

Key summary

Simple – our new plans are easy to understand and easy to use

  • Unlimited standard national calls and texts included in all new consumer (prepaid and postpaid) and business postpaid plans
  • A number of our plans include unlimited standard international calls to 10 selected destinations – China, India, UK, NZ, USA, Singapore, Thailand, Malaysia, Hong Kong and South Korea – and some also offer, standard international minutes to selected countries
  • Australian-first flat rate for international call overage of $6 for 60 minutes to selected countries on our new postpaid plans
  • All new postpaid plans for consumer and business are now sharable
  • Australian-first self-service data control for shared-style plans

More for more – famous for giving great value

  • SIM Only plans with unlimited standard national calls and TXT now available from $30
  • Plans with unlimited standard international calls to 10 selected countries across many of our prepaid and postpaid range (consumer and business)
  • Great data inclusions across the plans
  • Receive 500MB of bonus data for every $20 or above plan you add to your shared account (max 9 plans)
  • Up to 12 months subscription to Spotify Premium, Stan or The Sydney Morning Herald/The Age online, now complimentary on Red plans $60 and above. Data charges apply

Tailored – Tailoring plans to suit you made easier

  • New add-ons for Prepaid include data and international calls, allow you to customise your plan according to your usage, starting at $3
  • Customers who are light users who want every day good value, plus unlimited standard national talk, text from $30
  • Consumer and Business customers who are heavy users and want an all-rounder (standard international calls and roaming, data) starting from $80
  • Customers who are heavy international callers can enjoy unlimited standard international calls to 10 destinations on the $50 and $60 Prepaid Combo and $50 and $60 SIM Only plans


Notes to editors:

  • Vodafone’s new products include: Prepaid Combo, Vodafone Red and Vodafone Ready Business plans
  • Terms and conditions apply. See www.vodafone.com.au for details