Vodafone recognised for its $5 a day international roaming plans

Vodafone today welcomed industry recognition of its game-changing $5 international roaming product at a prestigious telecommunications industry event night in Sydney
last night.

Vodafone’s Red plans topped the “Innovation – Large Company” category at the ACOMMS Communications Alliance & CommsDay Awards 2014, held on Wednesday evening.

Vodafone Red plans offer customers the ability to use their existing plan in 47 countries for just $5 a day, including the US, UK, New Zealand and parts of Asia.

Vodafone’s Chief Marketing Officer Kim Clarke said “Customer feedback was at the heart of the design of our Red roaming plans, which we launched a year ago. We’re very proud of the response we’ve had from customers and, now, the industry recognition.”

The new plans mean customers are able to use data freely overseas without being worried about coming home to a shockingly high bill. Vodafone says the new plans have seen an increase in international data consumption of 700 per cent.

“Customers who travel overseas love being able to make calls and text, and it is just a totally different experience being able to access information like maps, email, social media and restaurant finders without having to find free hotspots or rely on expensive hotel Wi-Fi,” Ms Clarke said.

Since Vodafone opened up the plans to all customers on in-market postpaid plans it has seen a sharp decrease in complaints about roaming charges. More than 9 million* Australians travelled overseas in the last year according to ABS figures.


Notes to editors:

For more information on Vodafone Red Plans

For mwww.vodafone.com.au/plansore information on the ACOMMS Communications Alliance & Commsday Awards visit www.acomms.com.au/index.php

*More than 9 million Australians (9,633,200) Australians travelled abroad from May 2013 to May 2014 (ABS 3401.0 – Overseas Arrivals and Departures, Australia)

Foreign travel destinations (in order of popularity) – New Zealand, Indonesia, United States, Thailand and United Kingdom. (ABS 3401.0 – Overseas Arrivals and Departures, Australia)