Vodafone adding 100 new 4G sites each month

Rollout picks up pace as customers’ data allowances double

Vodafone is accelerating the pace of its 4G rollout, with the company now adding more than 100 new LTE (4G) sites across the nation every month.

Vodafone Chief Technology Officer Benoit Hanssen says: “We are currently adding more than 100 new LTE (4G) sites each month, which we expect to ramp up to 300 a month later in the year. It’s part of our commitment to delivering a fast reliable network experience to our customers wherever they live, work and play.

“We have also recently welcomed our one millionth customer on our 4G network.”

Now fastest in Brisbane, Perth as well as Sydney and Melbourne

“We already know Vodafone has the fastest 4G download speeds in Sydney and Melbourne. But independent OOKLA speedtest results show we are now No. 1 for speed in Brisbane and Perth,” said Mr Hanssen.

“Our customers from capital cities right around Australia are telling us they love our new 4G network. What speed means to them in practical terms is faster browsing on the internet, being able to stream video and music with ease, browse news, and use social media apps to their heart’s content.”

Mobile data faster than fixed connections

Mobile data on the go is fast overtaking fixed broadband connections at home as the preferred way to access the internet. Vodafone’s 4G network is now offering faster downloads speeds on average than fixed ADSL connections at home.

“People who have yet to try 4G and are used to using broadband mostly at home will be surprised at just how fast 4G data can be. It’s the ultimate browsing experience for smartphones and tablets,” said Mr Hanssen.

As data speeds increase, so too does the number of customers accessing mobile data. According to recent Cisco research, mobile video traffic already accounts for 53 percent of all global data traffic.

Double data triples the value

To match customers’ increasing appetite for mobile data, Vodafone has again launched its Double Data offer for new and existing customers so they can fully enjoy Vodafone’s superfast 4G network.

Customers joining or upgrading their current plans to a 12- or 24-month $65 Vodafone Red Plan and above before the 29th of April 2014 will receive double the amount of data for the life of their contracts.

Vodafone says that, in some cases, its Double Data offer triples the value of the other providers. For example, on a $100 Vodafone Red plan, you get 10GB of data (double the usual 5GB).

“Vodafone Red plans are already popular for their Aussie-based customer service and ability to take their plan overseas to 46 countries for just $5 extra a day. Doubling the amount of data was hugely popular amongst our new and existing customers over Christmas, so we’re relaunching the offer on our popular RED plans to encourage people to try out our fast new 4G network.”


Notes to editors:

The below speedtest results done by OOKLA in January and February 2014, show the average 4G download speeds.
Source “The Mobile Network” research provided by Cisco in February 2014:

Customers joining or upgrading their current plans before the 29th April 2014 receive double the amount of data on all Vodafone Red plans from $65 and above for the rest of their 12- or 24-month contracts. Customers who don’t want to sign up to a contract can still enjoy the Double Data on month to month Red SIM Only options from $50 and above, this offer will also end by the end of April. For all plans, minimum monthly spend and early exit fees apply.

  • Mobile Data: Vodafone average download speeds in February are faster than average of the 5 leading fixed broadband
  • 4G in metro areas of selected mainland Australian cities
  • Red Roaming is only available to Vodafone Red customers who opt into Red Roaming. For full rates and country details, go to www.vodafone.com.au/roaming