Vodafone gives power to the customer with MyMix
Customers to build the plan they want
Vodafone today announced prepaid customers now have the power to build a personalised plan with the launch of a new product called ‘MyMix’.
Using an innovative interface within the MyVodafone application, prepaid customers can now design their own recharge from a menu of different voice, data and international call inclusions, as well as expiry lengths. Infinite TXT is included in all recharges.
Vodafone’s Chief Marketing Officer Loo Fun Chee said the company was proud to challenge yet another industry norm by giving Australians the power to tailor their mobile phone service and pay for the inclusions they want.
“We’ve set out to address one of the biggest pain points facing telco customers in Australia today, which is wasting good money on inclusions they don’t use,” said Ms Chee.
“The industry status quo dictates that people must settle for pre-packaged plans which have been designed to appeal to a broad range of people. With MyMix, prepaid customers can now decide for themselves the amount of inclusions they want and create a plan to fit their needs and lifestyle.”
Vodafone’s mission to give prepaid customers the ultimate experience
Ms Chee said MyMix, a culmination of a thorough design process involving around 150 Vodafone employees and customers, is a reflection of the company’s purpose following the completion of its turnaround program.
“We have invested heavily in our network and our customer service over the past three years. Today, not only do we offer a fast national 4G network, we have a strong track record of delivering fantastic customer-focused innovations,” said Ms Chee.
“MyMix personifies what our company stands for: to give Australians more choice and freedom to connect how they want. And this is something we are working hard to deliver through all our products and services.
“By nature, the telco industry is an increasingly complex environment and one of the key reasons why I believe Australians are so apathetic about their service provider. The industry has a long history of making things unnecessarily complicated and confusing.
“The ultimate challenge was to do something ‘untelco’ like. At the heart of MyMix’s design is a commitment to simplicity: push four buttons on your smartphone to get the recharge combination you want. Simplicity is definitely a highlight of MyMix, and a great example of how Vodafone is evolving and willing to break away from the rest.”
How My Mix Works
“Australians have never been closer to finding the perfect smartphone plan. Customers pick their inclusions and how long they want their expiry to last using an intuitive interface within the MyVodafone application,” said Ms Chee.
With 72 possible combinations, each MyMix recharge is an opportunity to tailor inclusions to suit a customer’s changing needs. MyMix combinations can be adjusted each time a customer recharges.
All MyMix inclusions are for use in Australia only. A basic service on MyMix costs just $8, which includes 120 minutes of standard national voice calls, infinite standard TXT, 500MB of data on a 7-day expiry.
Big data users, who are not big talkers, can choose up to 8GB, and trim the national and international calls to selected countries. Customers who opt for a 28-day expiry will pay $50.
For customers who like to chat, but not browse, surf, stream, or recharge every month, they have the option of infinite standard national calls and TXTs on a 90-day expiry for $60.
Until 31 May the 2GB of data or higher data options will include bonus data when customers activate or recharge with a Vodafone MyMix Starter Pack or recharge.*
Vodafone’s 4G coverage is available in all major metro locations and selected regional areas across Australia. See Vodafone.com.au/coverage for availability.
Notes to editors
- To view or download campaign imagery and executive portraits, please click here.
- To access further product information, please click here.
- Video footage is available upon request.
4G available with an active prepaid recharge and 4G device. 4G in selected areas in Australia. See vodafone.com.au/coverage.
*Prepaid Bonus data offer information
|Usual data inclusion||Data bonus||Total data inclusion|
|2 GB||1.5 GB||3.5 GB|
|5 GB||4 GB||9 GB|
|8 GB||4 GB||12 GB|
Offer available to customers who activate or recharge with a Vodafone MyMix Starter Pack or recharge before 31/05/16 (inclusive). Get 1.5GB bonus data when you select 2GB included data (total 3.5GB) or 4GB bonus when you select 5GB or 8GB included data (total 9GB of 12 GB respectively). Bonus data has the same limitations, conditions and expiry as your standard data inclusion. Data for use in Australia only. Once data inclusion is used, you will need to purchase a data add-on or recharge to continue using data. Not for commercial or resale purposes. All inclusions expire after 28 days or upon next recharge, whichever occurs first. Offer not transferrable or redeemable for cash. Subject to change.