Vodafone’s Red-volution offers customers freedom

Vodafone is answering the call to offer customers more data and less worry as part of its launch of new SIM-only and postpaid Red plans, today unveiling two new key bill-shock prevention initiatives.

Vodafone’s chief marketing officer, Kim Clarke, said, “Today Vodafone launches two very important initiatives that recognise to give customers the freedom to use data with confidence.

“Customers have told us they want more data included in their plans and they want to know that if they do use more data than they’d planned to, they won’t get an unexpectedly high bill,” Ms Clarke said.

Data Workout

Vodafone’s new Data Workout has been carefully designed to help customers understand their data usage patterns. In an Australian first, customers can use as much data as they like within Australia during the first two months to find out what data inclusion they need each month over a 12 or 24-month contract.

At the end of the first two months Vodafone will contact customers to help them understand their data usage patterns and recommend the right plan for their data needs. Customers can also check their usage at any time through the new-look MyVodafone app.

“Our lightning-fast 4G network has opened up a world of possibilities, but more than ever, it is important for customers to know how much data they really need to use their mobile confidently,” Ms Clarke said.

Automated Data Top-Ups

New and upgrading Vodafone customers can combat excess data charges with the introduction of a new automated $10 Data Top-Up, which gives them another 1GB of data when they need it.

“Our new data top-up kicks in the minute you exceed your plan’s allowance at a cost of only $10 per 1GB of data, putting an end to the fear of bill shock,” said Ms Clarke.

Existing Vodafone customers can choose to add a Data Booster to their plan, which is offered at the same rate of $10 for 1GB.

New Vodafone Red plans

  • All new Red plans now have generous built-in data inclusions, with up to 60 per cent more data than before. For example, Vodafone’s $80 Red plan now has 4G of data (up from 2.5GB).
  • Vodafone Red customers can now enjoy 300 international standard minutes per month to call anywhere in the world.
  • Vodafone’s Red plans continue to offer Infinite minutes of standard talk and TXT within Australia including 13 and 1800 numbers, $5-a-day international Red Roaming across 47 countries, and Tasmanian-based RedCare customer service.

“Our new Vodafone Red plans are built with more data and unique features so our customers can enjoy using their smartphone without worry. Vodafone has always been known for offering great value, which, combined with our superfast 4G network, we believe is going to be highly appealing for data lovers,” said Ms Clarke.

-ends-

Notes to editors:

  • 4G is available to customers with a 4G device, and either a 4G plan or a Data Add-on applied to any plan with Vodafone Alerts. You’ll find our 4G in capital cities and other selected areas around Australia. Go to vodafone.com.au/coverage to find out where.
  • Data Workout two months unlimited usage only applies to data usage within Australia
  • There is no limit to how many blocks of 1GB data for $10 you can trigger in any one month. Any unused Additional Data expires at the end of the month. Services subject to device capabilities, network limitations & customer location.
  • There is a minimum monthly spend for 12 or 24 month plans, early exit fees apply.
  •  For more information on Vodafone plans or any other products mentioned, go to vodafone.com.au.

Plan summaries

Vodafone Plans

(24-months)

$30 Plan

(min cost $720)

 

$40 Plan

(min cost $960)

 

$50 Plan

(min cost $1200)

$60 Plan

(min cost $1440)

Plan cost per month  

$30 per month

 

$40 per month $50 per month $60 per month
Included Data 300MB 500MB 1GB 1.5GB
Included Value $300 $400 $500 $700
Standard national calling From included value From included value From included value From included

value

On-net calls in Oz From included value Choice of infinite standard TXT here & to overseas OR Infinite Vodafone to Vodafone calling  

Choice of infinite standard TXT here & to overseas OR Infinite Vodafone to Vodafone

calling

Infinite
Standard national TXT From included value

 

Vodafone Plans

(24-months)

$30 Plan

(min cost $720)

 

$40 Plan

(min cost $960)

 

$50 Plan

(min cost $1200)

$60 Plan

(min cost $1440)

Plan cost per month  

$30 per month

 

$40 per month $50 per month $60 per month
Included Data 300MB 500MB 1GB 1.5GB
Included Value $300 $400 $500 $700
Standard national calling From included value From included value From included value From included

value

On-net calls in Oz From included value Choice of infinite standard TXT here & to overseas OR Infinite Vodafone to Vodafone calling  

Choice of infinite standard TXT here & to overseas OR Infinite Vodafone to Vodafone

calling

Infinite
Standard national TXT From included value

 

 

 

Vodafone SIM Only Red Plans

 

Vodafone SIM Only Red $50

(min cost $50)

 

Vodafone SIM Only Red $60

(min cost $60)

 

 

Vodafone SIM Only Red $80

(min cost $80)

 

Plan cost per month $50 $60 $80
Included Data  3GB 4GB 6GB
Standard national calling Infinite Infinite Infinite
International Calling 300 mins 300 mins 300 mins
Standard TXT & PXT Infinite (national + overseas) Infinite (national + overseas) Infinite (national + overseas)

 

 

 

Vodafone SIM Only Red Plans

 

Vodafone SIM Only Red $50

(min cost $50)

 

Vodafone SIM Only Red $60

(min cost $60)

 

 

Vodafone SIM Only Red $80

(min cost $80)

 

Plan cost per month $50 $60 $80
Included Data  3GB 4GB 6GB
Standard national calling Infinite Infinite Infinite
International Calling 300 mins 300 mins 300 mins
Standard TXT & PXT Infinite (national + overseas) Infinite (national + overseas) Infinite (national + overseas)

 

Vodafone Data Add-ons (Month-to-Month)
Cost per month Data Add-ons
$5 400MB
$10 1GB
$20 2.5GB
$30 4GB
$45 8GB
$65 12GB

For further information on Vodafone’s new plans

Limited time pricing offers on Red Plans (until 15 July 2014)

  • iPhone 5C 16GB – $0 on the $70 Red Plan over 24 months (min cost $1680)
  • iPhone 5S 16GB – $0 on the $70 Red Plan over 24 months (min cost $1680)
  • iPhone 5S 32GB – $5 on the $70 Red Plan over 24 months (min cost $1680)
  • iPhone 5S 64GB – $9 on the $70 Red Plan over 24 months (min cost $1680)
  • Samsung Galaxy S5 – $0 on the $70 Red Plan over 24 months (min cost $1680)
  • Samsung Galaxy S5 + GearFit – $8 on the $70 Red Plan over 24 months (min cost $1872)
  • Sony Xperia Z2 – $0 on the $70 Red Plan over 24 months (min cost $1680)