Mission Possible: Vodafone calls for secret agents to crack #TheVault to win a grand bounty - 50 Samsung GALAXY S5s

To celebrate the launch of the most exciting and highly popular Galaxy smartphone ever, Vodafone and Samsung are giving Australians the opportunity to win 50 Samsung Galaxy S5s as part of #TheVault, a one-of-a-kind national social competition that encourages people to channel their inner secret agent.

In a mystery location in Australia, #TheVault, containing 50 Samsung Galaxy S5s, awaits discovery. Over five weeks Vodafone and Samsung will release a series of clues online to reveal part of the weekly combination. From puzzles and riddles to codes and crosswords, participants must crack the weekly combination to proceed to the grand final.

Just five teams will go through to the Grand Final event on Sunday, 6 July 2014 to compete for 50 new Samsung GalaxyS5 handsets locked away inside #TheVault. The team that wins the Grand Final event will win 50 Samsung Galaxy S5s.

Participants are encouraged to form teams – think Danny Ocean’s ‘Eleven’ – to share knowledge and increase their potential to win. Participants can join an existing team, or start their own – with a maximum of 50 members. The larger the team, the greater the possibility of winning.

Kim Clarke, chief marketing officer at Vodafone, said: “We’re so impressed by the Samsung Galaxy S5 that we want to give as many Australians the opportunity to experience the latest and greatest Galaxy smartphone on the superfast Vodafone 4G network.”

“We’re inviting people to be part of #TheVault – and potentially walk away with 50 GS5’s.

Together, Vodafone and Samsung will offer all participants of #TheVault a Samsung Gear Fit and a bonus 12-months Samsung Music Hub® subscription for free if they sign up for a Samsung Galaxy S5 on a 12 or 24-month contract with Vodafone. Additionally, 5 separate Samsung Galaxy Tab 3 16GB Wifi devices will be awarded to participants who win weekly creative challenges.

To be part of #TheVault and access the clues, please visit www.vodafone.com.au/TheVault for instructions on how to enter, and follow us at:



  1. Samsung Says New Galaxy S5 Is Off to Strong Start, Wall Street Journal, 15/05/14.
  2. Internet connections required. Data or other charges may apply.




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Note to editors:

Step 1: Register your team via www.vodafone.com.au/TheVault
Step 2: Find clues online from 10am Monday. The first clue will be revealed online on 26 May 2014. Daily clues will be made available until the weekly combination is cracked.
Step 3: Follow the clues and be the first crew to crack the weekly combination.
Step 4: Each week a new weekly combination will go live, for an opportunity to win the grand prize.
Step 5: Just five teams (two representatives of each) will go through to the Grand Final event on Sunday 6 July, 2014.

Additional combinations will be released according to the following schedule:

  • June 2 – Second Combination Online
  • June 9 – Third Combination Online
  • June 16 – Fourth Combination Online
  • June 23 – Fifth Combination Online
  • June 29 – Competition closes
  • July 6 – Grand Finale


Trailer video: https://youtu.be/MduNpeTNwYE

For full terms and conditions, visit www.vodafonevault.com.au/terms Open to teams (1-50 members). Members must be AU residents, 13 and over, with active Facebook or Google+ account. Promotional Period: 10am AEST 21/5/14 to 11.59pm AEST 29/6/14. Weekly vault unlocking team challenges and individual creative challenges. Grand final prize: 50 x Samsung Galaxy S5 16GB mobile phone locked to the Vodafone network for winning team. This is a game of skill and chance plays no part in the determination of winners. Special conditions apply for members under 18 years of age. Promoters: Vodafone Pty Ltd ABN 76 062 954 554 and Samsung Electronics Australia Pty Ltd ABN 63 002 915 648.