Stan puts the VOD in Vodafone
Vodafone enters mobile content partnership with Stan, builds on leading content offers for customers
Vodafone and Stan today announced an exclusive mobile partnership to give Vodafone customers access to thousands of hours of local and international content, including first-run TV shows such as Better Call Saul, blockbuster movies and popular kids programming.
The agreement between Vodafone and Stan builds on Vodafone’s leadership in premium content, including partnerships with Spotify and Fairfax Media, to bring customers the TV, movies, music and news content they really want.
Vodafone’s Chief Executive Officer Inaki Berroeta said Vodafone remains committed to offering their customers the best experience.
“Vodafone is a leader in premium content, bringing our customers the world’s best entertainment and news to enjoy on their smartphones and tablets.
“Stan is a fantastic addition to Vodafone’s leading range of premium content. The reason we’ve chosen to partner with Stan is simple: we believe it offers Australian customers the best range of local and international TV and movies,” said Mr Berroeta.
Mike Sneesby, Chief Executive Officer of Stan, said, “Vodafone has been an innovator in bringing content to consumers through their mobile network. Our partnership with Vodafone, who have over 5 million customers, is a key part of our strategy to make Stan accessible to as many Australians as possible.”
Experiences that work for customers (not the other way around)
Vodafone CEO Mr Berroeta said advances in network technology opens up a world of new possibilities for mobile entertainment.
According to figures from the Australian Communications and Media Authority (ACMA), almost one in every two Australians streamed video or audio content in the six months to June 2014.
“We’re already seeing a significant increase in customers watching video content on their mobile devices. With Stan they can get unlimited access to the content they want, when and where they want.
“Our other content partnerships, such as Spotify and Fairfax offered on Red plans, are really appealing to customers. Stan is a great complement to these and a great fit for our brand. We’re confident our customers are going to love using the service as part of their Vodafone plans,” said Mr Berroeta.
Vodafone says it will announce full details of its Stan offer in the coming weeks.
Notes to editor:
Vodafone has 5.3 million customers (including MVNO’s) as at December, 2014
Stan is Australia’s leading subscription video-on-demand service for Australian consumers and offers users unlimited access to thousands of hours of entertainment, including award-winning TV shows, box-office hits, documentaries and a wide range of content for kids of all ages. Stan is a joint venture between Nine Entertainment Co. and Fairfax Media.