Vodafone and Spotify band together as Australians switch to smartphones for music
Vodafone and Spotify today announced a landmark deal that will see the companies join forces to give Vodafone customers greater access to millions of songs courtesy of the Swedish music start up that has revolutionised the music business.
The exclusive partnership will be music to the ears of Vodafone customers as the company moves to broaden its appeal beyond smartphone plans to deliver unique offerings that invite customers to take advantage of its world-class 4G network.
The partnership comes at a time when Australians are increasingly turning to their smartphones to listen to music and mobile network speeds have never been faster.
“Vodafone’s 4G network is set to reach 95 per cent of Australia’s metropolitan population by the end of the year and we want to give our customers the best possible 4G experience,” said Stephen Smyth, Vodafone’s General Manager of Postpaid.
“Our partnership with Spotify really brings our 4G network to life. With our great value plans and generous data allowances, our customers will be able to make the most of Spotify Premium, which offers the ability to stream, find, and share music, on demand, on any device, completely ad-free,” he adds.
Spotify’s Managing Director for Australia and New Zealand, Kate Vale, said she was “excited about the partnership bringing more music to more Australians. Vodafone Australia’s world-class 4G network, coupled with Spotify Premium, will provide music lovers with unrivalled offers that will be game changing”.
Spotify Premium lets users stream, find, and share their favourite tunes on smartphones, tablets, computers and through compatible home entertainment systems, completely ad free. Spotify Premium also offers higher quality streaming and the ability to take their music “Offline” on the go.
A standalone Spotify Premium account currently costs AUD$11.99 a month.
“The smartphone is Australia’s most popular device for listening to music,” said Mr Smyth. “While Australians have long associated music with MP3s and CDs, faster data speeds and the explosion of smartphones has led to Australians opting for mobile phones when it comes to music. “
Music streaming is accelerating in popularity with more than 1.5 million Australians regularly streaming music on their smartphones.
“We are excited to be working with Spotify to develop exclusive experiences for Vodafone Prepaid and Postpaid customers and will announce details of these offers in the coming weeks”.
Notes to editors:
- Mobile phones are now the preferred devices for listening and downloading music, overtaking iPod/MP3 players. See more at: BuddeComms research report
- 1.65 million Australians stream music on their mobile phone according to Roy Morgan research, Feb 2014, finding 5409.
- Find out where Vodafone 4G coverage is available.
Spotify is an award-winning digital music service that gives you on-demand access to over 20 million tracks. Our dream is to make all the world’s music available instantly to everyone, wherever and whenever you want it. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal.
Spotify is now available in 58 markets globally with more than 40 million active users, and over 10 million paying subscribers.
Since its launch in Sweden in 2008, Spotify has driven more than US$1bn to rights holders. Spotify is now the second biggest source of digital music revenue for labels in Europe, and the biggest and most successful music streaming service of its kind globally.
* Number of tracks licensed globally. Catalogue size varies per market and can also change over time.