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Vodafone gives brand the royal treatment

New brand identity tells customers ‘You Rule’

Vodafone today announced a transformation of the Vodafone brand identity, reflecting its ongoing commitment to empower Australian consumers and ensure that customers are at the heart of everything it does.

‘You Rule’ is the bold new visual brand identity that clearly lets Vodafone’s customers know that they are in control of their plans and services.

Vodafone Australia’s General Manager of Brand, Adam Slattery, said the ‘You Rule’ positioning is a clear representation of a longstanding quest to empower telco customers.

“Vodafone has always put its customers at the heart of everything we do. We were the first Australian telco to introduce game changing offerings like no lock-in contracts and a range of endless mobile data plans. Our continued commitment to great customer service has yielded the lowest TIO complaints^ of the big three telcos,” said Mr Slattery.

“‘You Rule’ tells our customers, without hesitation, that they are firmly in the driver’s seat when it comes to their Vodafone experience. Everything we do, from the plans we create to the products we sell, is about empowering our customers.”

Vodafone has launched a new advertising campaign to support its ‘You Rule’ brand transformation with five bold characters that show off the ‘You Rule’ personas. From “Majesty of Working From Home” to “King of Connection”, these personas bring to life the power they have as a Vodafone customer.

“Over the years we have developed plans and products that reflect consumers’ changing behaviors and ensure they are empowered to connect how they want. We will continue to challenge the industry with the ‘You Rule’ philosophy, with a series of new value packed offerings launching in the coming months,” said Mr Slattery.

The new ‘You Rule’ advertising went live on Sunday, 2 August. Other elements of the brand transformation will continue to roll out over the coming months across Vodafone’s retail stores, contact centres and offices.


Media contacts:

Sophie Cotterill, Public Relations Manager – 0414 960 292 sophie.cotterill@vodafone.com.au



Notes to editor

Vodafone is part of the TPG Telecom house of brands following the merger of Vodafone Hutchison Australia and TPG Telecom.

^Telecommunications Complaints in Context report, July – September, 2019

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