With so many choices and so many different brands, it can be hard knowing what to pick for your next smartphone. Should you stick with your current brand or try something new? It’s important to remember that there is not a one-size-fits-all approach when it comes to choosing your next mobile phone – your decision should take into account what you personally value in a device as well as what you’ll primarily be using it for. Here’s a few things to consider when buying a new smartphone.


A large display on a smartphone is ideal for those who use their phone for streaming videos or gaming and tend to be better to read for those with impaired eyesight. Similarly, bigger displays are great for showing off your latest pics and videos. However, if you’re not particularly fussed about impressive visuals and are more concerned about your phone’s portability, bigger might not better. For example, if you usually store it in your pocket or fit it into a wallet, a larger smartphone may not be for you. And, as funny as it sounds, you should also think about the size of your hands – users with smaller hands may find it difficult to operate a larger phone.


Are you constantly uploading pics and videos to social media? Investing in a quality smartphone camera is a great way to shoot images on the go. Don’t make the mistake of judging a phone’s camera solely on the megapixel count though – take note of other factors including camera lens, aperture, zoom and focus.


Are you someone who’s out and about frequently and doesn’t enjoy lugging a charger or power bank around with you? Then you’re going to need a phone with a decent battery. This is even more true for users who are actively on their phones during the day. No matter how great a phone’s features are, it won’t be much use if it loses power after a few hours.


Every time you download a new app, take a photo or even receive a text message, you’re using the storage on your smartphone. To get the most out of your phone, it’s essential to choose one with adequate storage. Alongside internal storage space, some smartphones allow you to add in external storage like MicroSD cards or access free cloud storage accounts such as Google Drive. You should make sure you’re realistic about the amount of storage you’ll actually need though, as more storage generally goes hand in hand with a bigger price tag.

Operating system

Each smartphone will utilise a software platform, otherwise known as an operating system (OS). While iPhones operate on iOS, Android is responsible for powering several different brands including Samsung, Google, Huawei and OPPO. The type of operating system your phone has will impact your device’s features, as well as the third-party applications that you can download.

Additional features

Still struggling to make your choice? Take a look at the additional features of your preferred smartphones to see which one has an edge. A number of the latest smartphones can be unlocked via fingerprint sensors or facial recognition, and some also offer a wireless charging function. Consider how compatible your desired phone will be with any existing accessories you have as well – for example, not all phones use a standard headphone jack.

Vodafone offers the latest mobile phones from the world’s leading brands.

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Tara Fernandez

Digital Copywriter and Content Producer

Tara Fernandez,
Digital Copywriter and Content Producer

With a background in creative content writing, Tara is a skilled copywriter on the Vodafone Digital Content Team. She is experienced in editing and social media, and has a passion for travelling and playing pool terribly.