At Vodafone, we strive for greater equality and diversity in all aspects of life. It’s an issue that we tackle on a daily basis and look to solve as we grow within our business and with our customers and community. That is why we have turned our gaze to the world of electronic sports and more specifically, the Electronic Sports League, teaming up as a Premium Partner for the female esports league.

We recently announced that we will be joining ESL as a Premium Partner, which will see us sponsoring ESL’s flagship event series: Intel® Extreme Masters, ESL One and the ESL Pro League. This announcement marks our first venture into gaming.

The female esports league will be held during the IEM event in Sydney this week. This partnership will give us the opportunity to raise not just the profile of women in esports but also women in technology. As a company we are passionate about investing in our employees, customers and community and that is why we look to partner with brands and organisations that align with our shared beliefs.

Female gamers are on the rise, having been predicted to account for a third of video game spending this year and representing nearly 70% of the current mobile gaming market. With that in mind we wanted to help ensure that representation for women in gaming is just as important as that of their male counterparts. We will be collaborating with the world’s top female esports personalities to highlight the opportunities for women to participate professionally in esports and help youngsters realise that they can pursue a career in the competitive gaming industry.

This week on 4th – 6th May, gaming fans from across the globe will descend on Sydney’s Qudos Bank Arena to watch 16 of the world’s best Counter Strike: Global Offensive teams battle it out across three days of intense gaming.

The difference between winning and losing in gaming comes down to just the smallest of margins – even 10-20 milliseconds can give a gamer the upper hand on their opponent. That’s why we are delighted to be involved with ESL, at a time when technology is on the cusp of taking us towards a new world of possibilities, for gamers and fans alike.

We’re looking forward to welcoming the ESL community to Sydney and can’t wait for the games to begin.

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Ben McIntosh

Chief Commercial Officer

Ben McIntosh,
Chief Commercial Officer

As Consumer Business Unit Director at Vodafone, Ben is one of Australia’s foremost telco thought leaders with a strong background in retail. Ben is deeply passionate about freedom and choice, and about challenging the status quo for our customers.

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