Do you remember walking into a telco retail store in the ‘90s? Maybe you were at university, getting your first Nokia brick phone. Maybe you were getting a phone for work, with a single line screen for texting. Or maybe, you weren’t even born yet.

In the ‘90s, you walked into a shop, signed your life away for two years, got a ‘free’ handset and walked out locked into some talk and text at inflated rates.

Sound familiar? That’s because in 2017, you walk into a shop or visit a website, sign two years away, get a ‘free’ handset that you end up paying a pretty penny for, and you’re stuck for two years. The fact is, things haven’t changed much since the ‘90s.

Even today, some telcos try to take advantage of customers by offering a seemingly cheap plan where the customer would get a smartphone, and pay it off over a period as long as three years at a low cost. This option is known as leasing.

In all my time, I can honestly say I’ve never seen a product that is more of a rip-off than leasing. The only party that benefits from phone leasing is the telco offering it.

The kicker? You don’t even get to own the phone!

It only takes some simple maths to work out that with leasing, you can end up paying a greater cost over a longer period of time. A two-year-old leading brand smartphone in good working condition (and depending on the memory variant) can be worth between $400 and $600. But with leasing, you hand back the phone to the telco, and they can sell it for $400-$600 – UNBELIEVABLE!

That’s right, you pay off the smartphone, and the telco can sell it – and they make the money, not you! Just think about that for a moment. It’s potentially hundreds of dollars down the drain. If you hand back the phone in less than two years, you may even have to pay your telco a substantial fee for the privilege of them selling it and making a profit.

Leasing is like paying off someone else’s mortgage, but never owning the house!

Folks, we’re in 2017 – and it’s time to catch up. Time to bring the telco market into the 21st century. Do not allow yourself to get caught in the spider web of telco contracts, where everywhere you turn, a lock-in contract or condition gets you caught up paying more and more.

It’s time for a big change! It’s time to #BreakFree.

Something needs to be done. Customers are demanding more freedom with their plans, and need an option to buy smartphones outright or by spreading out the cost, without early payment penalties.

For this reason, we’re dragging the telco industry out of the ’90s, and bringing mobile plans into the future by offering no lock-in plans to Australians looking to buy handsets.

Vodafone customers can now choose truly interest-free device payment terms that suit them best: outright payment; 12 months; 24 months; or 36 months when they sign up to selected new Red Plans. If customers choose to pay off their device early, they can leave their plan and simply pay the remainder of the recommended retail price. Now, our mobile plans are as easy as 1,2,3.

Red plans Vodafone

1) Pick your selected new Red plan, without any lock-in contract

2) Pick your smartphone (and pay it off over 12, 24 or 36 months truly interest free)

3) Pick your extras, like accessories (also interest free up to 36 months)

This gives people the power to create a payment structure that suits them. It also helps them easily see what they’re paying for each month, without locking them in for long periods of time.

The aim here is for all costs to be crystal clear, prices to be fair and payment options to suit a range of budgets and lifestyles. When you consider that well over 80 per cent of Aussie mobile users own a smartphone, and the average person holds onto their handset for three years, it’s about time carriers became a lot more flexible.

We changed the prepaid game by bucking the trend with our 35 day plans, set the bar high with our $5 Roaming and now we’re bringing postpaid plans and handset payments into 2017.

Because you deserve a telco that keeps with the times. And more importantly, you deserve a telco gives you choice and freedom.

Find out more about out no lock-in contracts on selected new Red Plans.

Terms and conditions

Red Plans and MPP

Devices may be purchased on a Mobile Payment Plan (‘MPP’) of 12, 24 or 36 months duration (“Commitment Period”). The outright price of your chosen device (as set by Vodafone at your time of purchase) will be spread in equal instalments over your chosen Commitment Period.  Once chosen, your Commitment Period is fixed (unless you elect to pay your total remaining balance in full in one installment).   MPP is only available to customers who simultaneously connect (and remain connected to) an active and eligible Vodafone Red Plan (‘Eligible Plan’). If you cancel your Eligible Plan, your MPP will also automatically cancel and 100% of remaining MPP instalments plus any outstanding charges on your voice plan will be applied to your next bill. Minimum monthly spend and terms and conditions apply for Eligible Plan.

$5 Roaming

Countries subject to change, see current lis and full details at Available to eligible customers. $5 Daily Charge is in addition to minimum monthly spend. Excludes Vodafone to Vodafone minutes for non-Red Plan customers. Max 90 days of use in any calendar year. Opt-out at any time, visit or call 1555. All roaming services subject to network availability.

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Ben McIntosh

Chief Commercial Officer

Ben McIntosh,
Chief Commercial Officer

As Consumer Business Unit Director at Vodafone, Ben is one of Australia’s foremost telco thought leaders with a strong background in retail. Ben is deeply passionate about freedom and choice, and about challenging the status quo for our customers.