In the first six months of 2014, 2.3 million Australians downloaded a shopping app, with about 79% of mobile internet users researching a product or service to buy. Just as e-commerce revolutionised the way we shop, so we enter phase two of that change: mobile internet could well become the primary way we find and purchase.

Pocket stylists

Though texting your friends with your outfit is the standard, but sometimes you really need a specialist opinion. Enter the PS Dept app, with a database of personal stylists on hand to personally help you find your style. Send them your requests and they will handle everything from brand selection through to purchase, and provide style guides, trend reports, return policies and sale promotions.

Seen an image online and wanted to know the brand? ASAP54 is like the Shazam of clothes: snap a photo, submit it, and watch it find the clothes for you. And for footwear essentials, Stylect was deemed the ‘Tinder for shoes’ by Harper’s Bazaar, with over 50,000 swipeable shoe styles filtered by colour, price and look.

Shop ’till your… battery runs out

Finding your style is one step towards convenience, using your phone to purchase is the next. With the right tools, your phone will become a hub of style AND a frictionless purchase experience. does all of this and more as the world’s first universal shopping cart.

You can either browse their huge range or explore the entire online marketplace, creating your cart from any online store for a one-stop checkout. Good ol’ ASOS makes browsing their enormous catalogue easy with a clean design and card scanner for super-quick payment. For a truly customisable experience, Polyvore lets you mix n’ match products with mood boards, collages, and tips from an active community of style lovers (you can even take your look straight from inspiration to purchase) just like Cher Horowitz in Clueless.


Cher’s dream wardrobe inspired a generation of digital natives

The mobile mall

All the pictures and fitting videos in the world will never make up for holding something you want in your hands. In this galaxy, in the not-too-distant future, a trip to the mall is going to be possible without your wallet, thanks to mobile payment.

With concepts like Paypal Beacon and Google Wallet allowing for one-touch payments from your phone, cash and cards start to become redundant – which is not just easier, but gives you a little less to worry about. Loyalty apps like ShopkickStocard and Stampme are storing your rewards cards, and some companies are beginning to use Bluetooth transfers to reward customers who enter their stores with a range of offers and programs.

In fact, these loyalty rewards offered via Bluetooth are one of the biggest developments in retail this year. For example, loyal shoppers of The North Face could have their phone alerted when they approach a new store, with a discount incentive to stop in and check something out – provided, of course, that they’ve opted in to receive such messaging. In the US, department store Macy’s used beacons in a partnership with Shopkick to alert users of in-store specials, and automatically reward them points for visiting that section of the store.

There’s never been a shortage of ways to spend, but our mobile-first world is a little more fun, and a lot more convenient.

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Camilla Gulli

Camilla Gulli

Camilla is particularly passionate about diversity in tech, content marketing, social media, and disruptive platforms.