Bigger network and benefits for smaller businesses.

With the doubling in size of the Vodafone network across Australia that occurred in early 2025, what does that mean for businesses in regional areas?

You’re on the road to visit a client or one of your branches in a regional area where mobile reception hasn’t always been the best.

You’re in the middle of an important call and not paying attention to where you are. Then it hits you as the call goes silent. The call has dropped at a crucial moment. Beads of sweat break out on your forehead.

“Yeah, that’s sounds great. We’ll see you when you get in the office.” Wait, what?

The relief washes over you like a wave. You quickly look down at your phone and see you’ve got reception. Wow.

This is now the reality of many Vodafone customers thanks to the expansion of our network coverage from around 400,000 to 1,000,000 square kilometres.

So, why did we do it?

The reason

A major element of our core values is around providing added value for all our customers. Whether it’s the products we sell, the services we offer, or the customer service we deliver, we always look at how we can add extra value to everything we do.

And the expansion of our national network is one of the biggest examples of this.

Jonathan Rutherford (Group Executive of Enterprise, Government, and Wholesale, TPG Telecom), explained what the driving force was behind the expansion of the network.

“All business are crying out for things that’ll make them money, save them money, and deliver better customer experiences.” He continues. “Small businesses, the lifeblood of our economy, are struggling. This expansion brings them more choice, value, and competition.”

Here are some key facts around our network expansion:

    - On January 30, 2025, we activated 2,444 regional mobile network sites across Australia.

    - We increased our network coverage from around 400,000 to 1,000,000 square kilometres.

    - We are now covering 98.4% of the Australian population.

    - Vodafone is now available in thousands of new areas.

Below is an illustrated representation of the impact the recent expansion has upon various states around Australia:

Mobile network coverage uplift

Indicative coverage for illustrative purpose only

The benefits

The biggest question you’re probably asking right now is “how does this benefit me and my business?”

Jonathan Rutherford said:

“More business will be able to take secure digital payments in more regional areas, while being able to work remotely using their mobile phone from more places.”

When you take a deeper dive into what an expanded network means for businesses, you’ll find businesses can:

    - Operate from and reach more locations.

    - Expand their remote workforce into new areas previously out of reach.

    - Save money because there’s a new supplier to choose from.

    - Provide high-quality customer service to customers in new areas.

So, how do you gain access to the expanded network?

If you’re an existing Vodafone or Vodafone Business customer we’ve got great news. You don’t have to do anything.

Through careful and meticulous planning, the moment the network was activated, you had immediate access. A simple restart of your phone may have been the most extensive thing you needed to do.

Learn more about our expanded network here and visit our coverage checker to see the network coverage in your area.

Helping our Customers Scale with Confidence

Scaling your small business team isn’t just about adding people—it’s about giving them the tools to stay connected and productive wherever they are. Vodafone Business helps you grow with confidence by delivering mobility solutions that adapt as your needs evolve.

Just like our customer Brewtech, who transformed from a boutique operation into a national success story, you’ll have more than great coverage—you’ll have a partner who understands your business and supports your journey every step of the way.