From unforgettable concerts to heartwarming family gatherings, smartphones have become the easy and reliable way of capturing and storing our most precious memories. But with over 22,000 tales of broken and lost phones reported to Vodafone in 2023, the need to safeguard our cherished moments has never been more important.

Changing our backup habits

Backing up your phone may not sound like the most thrilling task, but trust us, it’s crucial. With a quarter of the population having never backed up their devices before, and Vodafone customers consuming 26% more data in 2023 compared to the previous year, the data says it all: Aussies are increasingly reliant on their smartphones to capture life’s most meaningful moments.

Considering this, it’s time to spread the word and ensure no precious memories are lost in the digital abyss.

5 tips to keep your digital memories safe & secure

1. Choose Wisely: Decide what and how much to back up. Whether it’s those adorable pics from your last night out or the video of your nephew’s first steps, prioritise the moments you couldn’t imagine living without.
2. Embrace the Cloud: Let your phone do the heavy lifting by opting for automatic backups using cloud services. Trust that your memories are in good hands and ensure your backups are always up to date.
3. Consistency is Key: Make backing up a regular habit. Whether it’s daily, weekly, or monthly, find a schedule that works for you and stick to it. Remember, it’s better to be safe than sorry.
4. Post-Event Backup: Don’t wait until it’s too late. After capturing those unforgettable moments at big events like concerts or family gatherings, back up your phone immediately. You’ll thank yourself later when you’re reminiscing about Taylor Swift’s Eras Tour.
5. Add an Extra Layer of Protection: Pair your backup plan with Vodafone’s opt-in services for added peace of mind:
   • Vodafone Device Care: Enjoy an affordable way to fix broken screens, exchange busted devices, or replace lost ones without breaking the bank.
   • Vodafone’s Trade-In-Services: Trade in your old devices for credit towards a new or upgraded model, ensuring you always have the latest technology at your fingertips.

By following these simple steps and embracing the importance of device back-up, you can ensure that every smile, laugh and milestone is preserved for years to come.

Statistics taken from Vodafone’s ‘World Backup Day’ media release.