Vodafone extends SME offering with new ReadyApps

Personalised service, flexible plans and total communications solutions for Australian small businesses

5 September, 2017 – Vodafone today unveiled a new suite of ReadyApps to help customers navigate the unique and complex challenges faced by small to medium businesses. The addition of 16 new apps coincides with a multi-million dollar marketing campaign reinforcing Vodafone’s commitment to providing the tools and support to help small businesses succeed.1


The ReadyApps allow customers to streamline their business processes and save time from security to processing to email management. The range of new apps provides more choice and convenience for customers in addition to Vodafone’s personalised service. Vodafone continues to be the only provider in Australia to give customers with 10 or more connections a dedicated, Australian-based Personal Account Manager.2


“This next evolution is part of our passion to treat every customer, big or small, like a very important business” said Stuart Kelly, Executive General Manager, Vodafone Enterprise.


“Couple our award-winning, personalised service with our refreshed suite of sophisticated productivity tools and we’ve got a unique offer that finally gives customers the opportunity to transition from working “in” the business to working “on” the business,” Kelly added.


Vodafone’s position as a trusted advisor for the small business community continues to gain recognition with two recent awards for excellence and support of the small business community. This includes the winner for Most Satisfied Customers – Small Business Mobile Phone Providers 2017 awarded by Canstar Blue3 and a certificate of recognition from the Council of Small Business Australia (COSBOA).


Peter Strong, CEO, COSBOA said, “With new and evolving technologies, small businesses find themselves in a more dynamic and complex environment than ever before. Vodafone embraces these complexities and is a true champion for the small business community.”


The new campaign features a range of Vodafone customers from sole traders through to larger national businesses across key industries – professionals, trades and retail. The creative represents Vodafone’s ambition to arm businesses of all sizes with sophisticated tools and services to help them succeed.


Kat Logan, Vodafone customer and founder of Sydney-based Buttercream Bakery is featured within the new campaign and added her support, saying, “During the busiest periods my number one focus is keeping my head above water. Having a service provider like Vodafone gives me peace of mind that I’m going to get consistently great service at the times that really matter. The new apps are a sweetener – anything that can save time is a great thing for me and my business.”


For more information visit the Vodafone Ready Apps page.


Terms and conditions

  1. Available to approved customers with an ABN on a Vodafone postpaid plan. Purchase Vodafone ReadyApps as a monthly add-on (‘Add-on’) or a 12 month contract paying an upfront lump sum (‘Upfront Subscription’) or a 12 month contract paying equal monthly fee instalments (‘Monthly Subscription’). ReadyApps purchases will appear on your monthly Vodafone bill as an aggregated total, and a detailed breakdown is available via your AppDirect account. For Add-ons, minimum connection is 1 month and a recurring monthly fee is charged until the end of the month in which you notify Vodafone that you wish to cancel. For Subscriptions, minimum connection is 12 months after which the contract will automatically rollover for a further 12 months unless you notify Vodafone that you wish to cancel before the end of month 12 of any Subscription year. Postpaid plan costs, including data charges, are additional. If you cancel your Subscription prior to the end of any 12 month period, the early exit fee for Microsoft apps and Google G-Suite is 10% of monthly fee x months left on contract; for Dropbox Business and Weebly is 75% of monthly fee x months left on contract; for GoDaddy is 100% of monthly fee x months left on contract Early exit fee will be applied to your next bill. If you cancel your Cakemail or Mozy Subscription prior to the end of any 12 month period, there is no early exit fee. Add-ons and Subscriptions will cease if you no longer have a Vodafone postpaid plan. If your account’s combined total monthly spend on Vodafone ReadyApps exceeds $300, you will not be allowed to purchase more Vodafone ReadyApps until the combined total monthly spend is $300 or less. See www.vodafone.com.au/readyapps for full pricing information. Vodafone ReadyApps are hosted on the AppDirect Marketplace and subject to AppDirect, Inc. terms of service, see https://www.appdirect.com/about/terms-of-service. Vodafone ReadyApps not developed by Vodafone and subject to individual terms of use. See app developer websites for more information, terms and conditions. The applications depicted are subject to change. A compatible device is required and some applications are subject to network limitation and availability. Each respective developer is the supplier of the application and will be liable for any loss, damage or personal injury suffered or sustained in connection with the use of each application. Each developer may collect, disclose and use your personal information, which may include location based data, in connection with providing this service.
  2. Personal account managers are available from 8am to 5.30pm Mon to Fri Only.
  3. Based on survey results from Canstar Blue.